A transparent step-by-step guide

Selling gold for the first time can seem uncertain. Many people walk into our branches wondering how the process will go, how their jewelry will be appraised and whether they'll get a fair price.

At Canada Gold, transparency and education are at the heart of the way we work. Our goal is to ensure that every customer understands exactly what's going on at every stage.

Here's what you can expect during your visit.

Step 1: A warm welcome

When you arrive at a Canada Gold branch, a precious metals analyst will greet you and ask you what items you have brought with you. Many customers bring jewelry they no longer wear, inherited coins, broken chains, old coins or small collections of precious metals.

No appointment is necessary and you are under no obligation to sell. We'll be happy to look at your items and answer any questions you may have.

Step 2: Screening and initial assessment

The first step is to sort the items you've brought with you. Gold jewelry can have different purities, such as 10-carat, 14-carat or 18-carat gold. Coins and bullion products can be appraised separately, as they are priced differently.

Each item is weighed and grouped according to metal type and purity.

Our team will explain what we observe and how the process works, so that you understand how your items are valued.

Step 3: Precious metal testing

To check the metal content of jewelry and other objects, we use several professional testing methods.

This can include XRF analysis, density testing and resistivity testing. These technologies enable us to determine metal composition without damaging the object.

Customers can observe this process and ask questions at any time.

Step 4: Value calculation

Once the metal content and weight have been confirmed, we calculate the value based on the metal's current market price.

Gold, silver and platinum prices change daily. The offer you receive reflects the value of the metal at that precise moment.

If an object has a collector's value or unique features, these can also be taken into account separately.

Our team will explain how the price is calculated so that you understand how we arrived at the offer.

Step 5: Receipt of your offer

Once the evaluation is complete, you'll receive a clear offer for your objects.

You are free to take the time to consider the offer or ask questions. There's never any pressure to sell.

Many customers appreciate having this information, even if they choose to return later.

Step 6: immediate payment

If you decide to accept the offer, payment is made immediately.

Depending on the transaction and local regulations, payment may be made by cash, cheque or other approved methods.

The whole process is designed to be efficient and straightforward.

A process based on trust

Selling precious metals should never be a source of confusion or haste. At Canada Gold, we believe customers deserve clear information, professional service and fair pricing.

If you're curious about how much your gold, silver or jewelry could be worth, we invite you to visit one of our branches for a free evaluation.